Whenever I start a seminar, a class or a conference, I often say that innovation is much more than an idea that you happen to find in a yoga posture. Innovation has to do with creating a different and profitable business model. But day to day job is overwhelming and time consuming for managers as well as for employees. My experience advising companies from a variety of industries is that innovation can be managed. All you need is:
>>Methodology to develop an innovation process within your company.
>>And the right allocation of resources (money and time).
This week I'm reading a powerful book, The Innovator's Guide to Growth (http://www.innovatorsguidetogrowth.com/). It’s plenty of tools and frameworks that may help you to overcome the traps that stands in the way to successful innovation.
I'm trying to be innovative reading such a book, and I've found a pleasant way to do it: reading it while walking in the ocean with water up to my knees.
I row with a kayak every day in the lake in front of the house I'm staying in.
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