August 6, 2008

Identifying jobs to be done

Today, reading by the Ocean, I found awesome a chaper of the book I'm reading, The Innovator's Guide to Growth.

The main concept that this chapter stands for is that customers "hire" products and services to get jobs done in their lives.

The jobs-to-be done concept can dramatically change the way you think about new opportunities. It forces you to see the world from your customer's perspective, and to understand not just what they are doing, but why they are doing it.

By the way, Miami North Beach was cool today. Really cool.