Location is important, but not that much. 5th Avenue doesn't prevent your prices from "free falling"...
In Abercrombie & Fitch, buying clothes is the closest experience to having a drink in a pub: the atmosphere is absolutely outstanding. The music they play in the store is particulary relevant.
Apple Store, 3:05 pm: 200 customers.
Check your email, try the iPhone, ask any question, feel at home!
Sony Store, 3:30 pm: 10 customers.
Sony Store, 3:30 pm: 10 customers.
No wifi, no pictures allowed, "do not touch" banners, security people not particularly friendly...
Great message for the employees on the backdoor of the Hilton Hotel: We make it happen.
Now we understand why Apple is the leader an Sony de Follower, thank you for the pictures.
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