How to market a street

Here I provide a good example of how to market a street.
Newbury Street (Boston).

• Type "Newbury street" in Google. See the results.
• Check the web: http://www.newbury-st.com/
• See a couple of pictures:

The retail world is evolving really fast: Armani sells coffee. A lesson to be learnt...


Demanding slogan that I found in a window shop.