August 30, 2007

A new seminar on INNOVATION

Yesterday I finished what I started seven weeks ago here in Boston: a new seminar on innovation. After several weeks reading and researching in the Harvard Business School Library, and a few more weeks developing new slides, the new seminar is ready to be given.

It's a 2-day seminar, but could be adapted to a 1-day seminar or even to a 2 hour conference.

The structure of the seminar is the following:

How to get your business model in shape.

What’s going on the market?

The challenge to shift the focus of the company towards innovation.

Ten keys to acceleration.
The cruising speed of the History is hastening and managers should be able to deal with instability and high competition.

3 step process to predict industry changes.
Signals of change.
Competitive battles.
Strategic choices.

3 types of innovation.
Sustaining innovation.
Low-end disruption.
New-market innovation.

How to start an innovation process within your company.
Why leading companies usually don’t cope with disruption.
Methodology to innovate.

The 4 pillars of a business model.
The Value proposition.
Channels and distribution.
The Value chain.

The value proposition.
Dealing with a polarized market.
The vertical and repetitive evolution of the markets.
3 step methodology to design a new value proposition.
The challenge to describe the value proposition in less than 30 words.
How to reach differentiation by drawing a new value curve.
Mastering design as a powerful differentiation tool.

How customers think?
What happens in the cerebral cortex?
The difference between thought and verbal language.
How does memory work?
Types of memory.
The journey from the experience with the brand to the conscious memory.
Reviewing the traditional marketing research tools.
6 proposals: segmentation, the right questionnaire, listening to clients, online conversation, ‘consumer safari’, database analysis.
Healthy growth formula.
The client corridor.

Channels and distribution.
How are my salespeople spending their time?
4o inspiring ideas in retailing.

The value chain.
Economies of scale and the natural size of the company.
The disintegration of the value chain.
Advantages and disadvantages of integration and a modular architecture.
Designing the organization trough the 5 star model.
· Strategy: finding direction, vision and focus.
· Structure: specialization, shape, interdisciplinary teams, power and departmentalization.
· Processes: vertical and horizontal.
· Rewards: reasons why, skills, systems and goal alignment.
· People: recruiting, training, development and rotation.
10 characteristics of high potential professionals.
When do I need lateral coordination?
7 tools and ideas for conflict management.
Types of lateral processes.
Fully reconfigurable organization.

The keys to transformation processes.
The 4 step formula.
The variables of change.
10 recommendations to start a process of change.


Some slides of the seminar: