Adam Young, the musician of Owl City.
A friend of mine, Gustavo Entrala, just posted the video on Facebook, I watched it once, and then twice, and now... I can't stop it.
Owl City's website is awesome! It's a promotional and marketing masterpiece. He also has a smart and polished presence in Facebook, Myspace and other social networks.
If you are launching anything (new product, service, project, company...) you should take a look at it.
Just try this song. If you like it, I bet you will play it more than three times in a row...