December 16, 2012

A Christmas Short Story ··· Un relato breve navideño

Before Facebook, Twitter and Instagram were around, almost a decade ago, I wrote this short story with which I would like to wish you merry Christmas. ||| Antes de que existiesen Facebook, Twitter e Instagram, hace casi una década, escribí este breve relato con el que me gustaría felicitarte la Navidad.                           Play&Read

December 12, 2012

Please, lay me off ··· Por favor, despídame

On December 12th 2002, I was laid off as a consequence of the internet bubble. What a blessing! These are 10 lessons I’ve learned selling professional services over the last decade. /// El 12 de diciembre de 2002 me despidieron como consecuencia de la burbuja de internet. ¡Qué bendición! Estas son 10 lecciones que he aprendido vendiendo servicios profesionales durante una década.

December 5, 2012

Wear my shoes!

I'm so excited! Preventi has chosen me to represent the brand as a Global Nomad. And they have named these shoes with my own name.
¡Estoy emocionado! Preventi me ha elegido para representar a la marca como Global Nomad. Y han llamado a estos zapatos con mi propio nombre.

November 6, 2012

Thanks TED, in 2006 I stopped watching TV

When I signed up in TED in 2006 I stopped watching TV. Probably, one of the smartest decisions I have ever taken. Since then, I've watched hundreds of videos from unknown scientists and professors and all sort of professionals. After 6 years belonging to this comunity, it's hard to explain how excited I am to participate at TEDxSevilla, the city were I was born.

Cuando me inscribí en TED en 2006 dejé de ver la televisión. Probablemente, una de las decisiones más inteligentes que he tomado. Desde entonces, he visto cientos de vídeos de científicos y profesores desconocidos y de todo tipo de profesionales. Después de 6 años perteneciendo a esta comunidad, es difícil de explicar lo emocionado que estoy de participar en TEDxSevilla, la ciudad donde nací.

October 12, 2012

Qué está pasando en los países emergentes (en 7 minutos)

In a recent session at INALDE Business School I tried to explain briefly (just 7 minutes) what's going on in the Emerging Countries. 

En una reciente sesión en INALDE Business School intenté explicar brevemente (apenas 7 minutos) qué está pasando en los Países Emergentes. 

October 11, 2012

NEW PROGRAMS (Download the English version)

                                                              To download, click the link above ^

October 10, 2012

Diseñar tu carrera profesional en mitad de la tempestad...

Recently, INALDE Business School asked me to give this session for prospective MBA students about How to Design Your Own Career in the middle of the storm...

Recientemente, INALDE Business School me pidió que diese esta sesión a futuros MBA sobre Cómo diseñar tu carrera profesional en mitad de la tempestad...

October 9, 2012

Avance de PROGRAMAS 2013 (English version coming soon)

                               Para descargar el programa, pulsar el link de arriba  ^

August 17, 2012

Latin America: the risk is growing old before it grows rich

Check out the ideas of this post in a recent interview at Canal EL TIEMPO:

The coming decade will be the first in 200 years when emerging-market countries contribute more growth to the world economy than the developed ones. A phenomenon which is amazing both the developing countries and the emerging ones. No wonder the 20.000 multinationals that are already operating in the emerging markets expect to find there 70% of their future growth. 

The reason behind this unprecedented growth is the creation of a new middle class, whose needs, by the way, have little to do with those of the developed countries. Only in Latin America, the working-age population is projected to grow in 85 million people by 2040. And its relative youth offers the region a historic demographic opportunity, which will only last until the second half of this century, when its demographic profile will look more like old Europe's (working population shrinking while  providing for the growing proportion of older people).

Besides, the region is more urban than any other in developing markets (80% of its population lives in cities, while in China this figure is only 50%), linking heavily its future growth to the economic performance of the cities. Around 200 cities are expected to generate 65% of the region's growth over the next 15 years, but many of them have grown faster than their infrastructures, their transportation systems and some critical public services like water supply and waste water treatment.

In a few words, if we combine these factors (emerging market growth, new middle class, historic demographic opportunity and urban growth), the conclusion is bold: if politicians, institutions, companies and entrepreneurs didn't collaborate efficiently and failed to speed up the economic performance of the cities generating jobs in the formal economy, Latin America run the risk of growing old before it grows rich. The window of opportunity is wide open now, but it may last just for a couple of decades.

July 31, 2012

Summer Business School

It takes months to collect these documents that, through subscriptions or recommendations, reach your inbox. But it only takes one day to make a selection and around ten days to study them
I'm looking forward to diving in these 50 docs on my fields of teaching and consulting:

 · Strategy and Innovation
 · Change and Transformation
 · Emerging Markets
 · Fashion Industry and Retail

A decade ago, this sort of research required to go to a University or a Business School library and to spend a ridiculous amount of time finding articles and books relevant to your research. 

But fortunately, those days are gone, and now we all have access to the Summer Business School. Wherever you are, enjoy the ride. 

July 28, 2012


After four years in Twitter, I've done a #MassiveUnfollow. Why? As a platform to connect people and organizations it's magnificent. But it could easily be an addictive way to waste your time, and what is worse, your energy. Definitely, the information overload is creating more anxiety than structured knowledge. In fact, we don't really need to know about so many things from so many sources. On the other hand, I find particularly boring this growing trend to seek fake followers through new ways of flattery (RT and FF) in order to become a "wannabe Twitter celebrity" (haven't we enough celebrities!?).

What we need is some time to Stop&Think who we are, who we want to be and what habits and tools may help us in the process. And then, we need the courage to draw a line between relevance and irrelevance, online and offline too. If we don't want to literally #StayFoolish (as Steve Jobs recommended), we need to #StayFocusedLet me suggest you to do a #MassiveUnfollow and start again choosing carefully whom to follow. If you choose well, maybe a dozen could be more than enough. 

June 25, 2012

Who is who in your organization?

Leaders change what needs to be changed (and don't change what it doesn't) and take the risk of innovators: the results aren't necessarily always good. But in the process they learn and grow, and keep trying until they succeed. Followers like change, but when others assume the responsability. And laggards... they are so boring... Though leaders know how to deal with them.

Quién es quién en tu organización:
Los líderes cambian lo que requiere ser cambiado (y no cambian lo que no) y asumen el riesgo de los innovadores: los resultados no son siempre necesariamente buenos. Pero en el proceso aprenden y crecen, y siguen intentándolo hasta que alcanzan el éxito. A los seguidores les gusta el cambio, pero cuando otros asumen la responsabilidad. Y los rezagados... son tan aburridos... Aunque los líderes saben cómo manejarse con ellos.

June 12, 2012


I've seen it in many companies: they're willing to innovate and they spend time and resources trying to develop initiatives that may end up being their future growth, but:
  1. The quality of their collaboration is low, starting from top management. Mostly, due to a lack of personal trust among them... (a big issue).
  2. The center of gravity of the company is too high, inhibiting talent across the organization,  increasing the amount of e-mails they receive and, as a consequence, laying aside innovation in their agendas.
  3. Top management spends much more time attending meetings and reading emails than talking (and developing collective intelligence) with their teams.
  4. Assuming that they have a tested methodology to transform the company (which is unusual), when they sit together to innovate they lack the needed empathy that creative meetings require. Therefore, only incremental ideas come out of those meetings, spreading frustration within the team.
Download my COLLABORATION 360 program and check out this musical example of collaboration from Walk off the Earth:

Lo he visto en muchas empresas: están dispuestos a innovar e invierten tiempo y recursos en desarrollar iniciativas que puedan convertirse en una fuente de crecimiento, pero
  1. La calidad de su colaboración es baja, empezando por la alta dirección. Sobre todo, debido a la falta de confianza personal entre ellos... 
  2. El centro de gravedad de la empresa es demasiado alto, lo que inhibe el talento del resto organización, aumenta la cantidad de e-mails que reciben y, en consecuencia, no deja espacio  a la innovación en sus agendas
  3. La alta dirección se pasa mucho más tiempo asistiendo a reuniones y leyendo e-mails que hablando (desarrollando inteligencia colectiva) con sus equipos
  4. Asumiendo que tienen una metodología probada para transformar la empresa (lo cual es inusual), cuando se sientan juntos para innovar carecen de la empatía que requieren las reuniones creativas. Por tanto, sólo ideas incrementales salen de esas reuniones, extendiendo la frustración en el equipo
Descarga mi programa COLABORACIÓN 360 y echa un vistazo a este ejemplo de colaboración musical by Walk off the Earth.

June 8, 2012

My talk at #LearnovationDay

This is the video (English simultaneous translation) and these are the slides of my talk at #LearnovationDay. (Since they are mostly in Spanish, you can also check this presentation to get the message). The event took place at Hub Madrid, a place I would recommend if you want to create the right atmosphere for innovation. You can even swing before you talk... ;-)  /// Este es el vídeo y éstas (ver abajo) son las dispositivas que usé en #LearnovationDay, que tuvo lugar en Hub Madrid, una localización que recomiendo si quieres crear la atmósfera adecuada para la innovación. Puedes incluso columpiarte antes de hacerlo en directo... ;-)

View more webinars from Alvaro González-Alorda

June 5, 2012

Goverments: turn OFF the news and turn the music ON!

While I was having such a lot of fun yesterday celebrating my birthday, I saw something crystal clear: if we want to shake off this crisis mood that is overwhelming us, we definitely need to stop reading, listening and watching the news. All right, it's been our lot to live in tempestuous times, but to know more and more details about this disaster just consumes our energy and cut the wings of our creativity, when we need it most. Governments should take an urgent measure: turn OFF the news and turn the music ON in the streets, in the public buildings and in the underground...   Thanks for your birthday messages in Facebook! Enjoy the playlist of the celebration. /// Cuando ayer estaba disfrutando de la celebración de mi cumpleaños vi algo muy claro: si queremos sacudirnos el ánimo apesadumbrado con el que la crisis nos está aplastando, tenemos que tomar una medida drástica: dejar de leer, de escuchar y de ver las noticias. De acuerdo, nos ha tocado vivir en tiempos tempestuosos, pero saber más y más detalles acerca del desastre simplemente consume nuestras energías y corta las alas de nuestra creatividad, cuando más la necesitamos. Los gobiernos deberían tomar una medida urgente: apagar las noticias y encender la música en las calles, en los edificios públicos y en el metro...     Gracias por vuestros mensajes de felicitación en facebook! Disfruta del del playlist de la celebración.

May 29, 2012


These are the slides of my talk at EXPOMANGEMENT 2012. (Since they are in Spanish, you can also check this video to get the main message of the talk) /// Estas son las dispositivas de mi conferencia en EXPOMANAGEMENT 2012.

View more webinars from Alvaro González-Alorda

April 27, 2012

WE ARE YOUR FUTURE. Ironic but true.

It sounds ironic, but it's true: western politicians won't be the protagonists of the global economic recovery... the next generation of consumers in emerging markets will. /// Suena irónico, pero es verdad: los políticos occidentales no serán los protagonistas de la recuperación de la economía global... sino la nueva generación de consumidores en los mercados emergentes.

March 19, 2012


Before I present these slides to ISEM Fashion Business School students I would like to know your opinion.  /// Antes de presentar estas diapositivas a los alumnos de ISEM Fashion Business School, me gustaría saber tu opinión

February 29, 2012

THE END OF TEACHING (as we know it) by @agalorda

In the higher education market a disruption is happening... and you may want to be part of it. Is your UNIVERSITY or BUSINESS SCHOOL ready (or getting ready) for THE END OF TEACHING? /// En el mundo de la educación superior está sucediendo una revolución... que no te deberías perder. ¿Está tu UNIVERSIDAD o ESCUELA DE NEGOCIOS preparada (o preparándose) para THE END OF TEACHING?
THE END OF TEACHING (as we know it)
View more presentations from Alvaro González-Alorda Conferenciante · Conferencista

January 18, 2012

Changing Faster

Behind a business transformation there is a personal transformation. Are you ready to change? /// Detrás de una transformación empresarial hay una transformación personal.  ¿Estás preparado para cambiar?
View another webinar from Alvaro González-Alorda SPEAKER / CONFERENCISTA