November 30, 2011

How to use the Internet as a professional

It's been one year since I published this presentation, and six since I started this blog. These are my conclusions on how to use the Internet as a professional:

#1 In the last few years we have gone from a linear narrative to a richer, audiovisual narrative. Therefore, if you are not able to communicate your product or service with a  BAD  (Brief Audiovisual Document), you may be a dinosaur... in danger of extinction!

#2  Social Media  has transformed the way people and companies communicate with each other. But irrelevance and verbal incontinence are multiplying. The winners will be those who know how to measure the frequency and relevance of their interactions.

#3 In hands of compulsive people,  Twitter  is a dangerous tool, where there is much more talking than listening. And this exponential asymmetry represents a threat to its sustainability. We need to slow down a bit and rethink its use and potential.

#4  Facebook  is not just a personal social network. It's both personal and professional. Period. And the fact that many haven't understood this yet favours the ones who have.

#5 In the last few years, a new species has developed: the  neofreaks .  They still aren't in Facebook. Or  they are without a profile picture. Or there are cobwebs on their walls. Or they put the logo of their company in their profile and start sending friend requests to everybody...

#6 Given the  information overload  brought by the Internet, the key is selecting the content you spend time on. And we need to spend more time designing this selection.

#7 Internet is hastening an explosion of  personal brands .  They are professionals who have market visibility beyond the umbrella of traditional companies. Actually, they are their own brand. And this trend is becoming a revolution in the market of professionals.

#8 Each day we need less  presenciality  for more types of work. As a consecuence, office models, transportation models and city models are becoming obsolete. Which presents countless opportunities for innovation.

#9  Unemployment  is a local phenomenon that can be overcome with non-presential formulas. Like working for a company in another country from your home office. But this requires learning languages, adapting to different time zones and, above all, changing the mindset.

#10 As long as all these phenomena are demolishing hierarchies, lowering the center of gravity of organizations and unleashing new models of  collaboration  and  co-creation , I shall leave this conclusion open... for you to write it. 

Check the Spanish version of these conclusions in the slideshow below:


View another webinar from Alvaro González-Alorda

3 comments:

  1. Estimado Álvaro,
    estoy completamente de acuerdo, creo en el extraordinario cambio que nos espera, y quiero formar parte de él.

    El futuro esta formado por personas que se complementan, co-crean, y aportan valor anywhere, y los horarios, los despachos, y los amos, desaparecen.

    Mentes inquietas, colaborando en red, siendo accesibles desde cualquier sitio.

    Un abrazo

    ReplyDelete
  2. Alvaro, de acuerdo con tu exposición, pero aparecen dos carencias habituales en los profesionales con este potencial:

    La primera es ser capaz de conceptualizar su producto o servicio, saber dónde aportamos valor a nuestros clientes.

    La segunda aprender a comunicar el concepto de una forma directa e impactante, generando cambios en quien lo recibe.

    En ambas es necesario cierto dominio de herramientas informáticas, disponibles en la red.

    Creo que tu has conseguido las dos cosas, podemos ayudar a los demás a conseguirlo?

    Te propongo crear una formación personalizada para profesionales de alto potencial, trasladando tu método de trabajo, no tengo una idea detallada al respecto, pero tus libros me han ayudado a cambiar mi vida y conozco a muchos que buscan el cambio que yo he experimentado.

    Me gustaría contarte mi experiencia.

    un abrazo

    ReplyDelete
  3. Giovanni Martinez12:46 AM

    Alvaro:

    En Colombia estamos acostumbrados a que si no se cumple un horario de por lo menos 8 horas, no se tiene un trabajo formal. Sin embargo, eso no implica que se sea mas productivo, mas practico, mas profesional, mas proactivo. Ese cambio debe empezar por cada uno de nosotros, aun si nuestros jefes tienen la tendencia de las 8 horas.
    En cuanto a la tecnologia, es necesario sacarle el maximo provecho sin volverse intensamente dependiente.
    Hay que buscar productos y servicios innovadores, sean nuevos o de productos y/o que ya existan.
    Un abrazo

    ReplyDelete

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