ÁLVARO GONZÁLEZ ALORDA: February 2006

February 16, 2006

CONGRESO DE WORD-OF-MOUTH EN ORLANDO (FLORIDA)

Allí estuvimos en enero con Dave Evans, VP de Digital Voodoo, y con el equipo de WOMMA. Dave, un apasionado de España, nos hizo una entrevista bilingue y la ha colgado en http://www.hearthis.com/.

Lo más relevante del segundo evento organizado por WOMMA, el Word of Mouth Basic Training, fue la presencia de más 500 compañías y agencias de marketing norteamericanas. Esta nueva disciplina de marketing, el Boca-Oreja, está despegando a una velocidad arrolladora.

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Álvaro González Alorda is

co-founder and managing partner of emergap, a consulting firm specialized in innovation and transformation. He is a professor at ISEM Fashion Business School, an associate professor at Instituto de Empresa, an educator at FT | IE Corporate Learning Alliance and a visiting professor at INALDE, ESE and IEEM, among other business schools. He studied at the University of Navarra and at IESE Business School, and completed a period of research at Harvard Business School.

He is a specialist in innovation and in change management. He has collaborated with more than 100 companies in 20 countries. In addition to his consulting activity and his lecturing, he is an international speaker. He is the author of the books Los próximos 30 años (Alienta, 2010) and The Talking Manager (Alienta 2011).

CONTACT:

alvaro@emergap.com

Páginas

February 16, 2006

CONGRESO DE WORD-OF-MOUTH EN ORLANDO (FLORIDA)