ÁLVARO GONZÁLEZ ALORDA: February 2006

February 16, 2006

CONGRESO DE WORD-OF-MOUTH EN ORLANDO (FLORIDA)

Allí estuvimos en enero con Dave Evans, VP de Digital Voodoo, y con el equipo de WOMMA. Dave, un apasionado de España, nos hizo una entrevista bilingue y la ha colgado en http://www.hearthis.com/.

Lo más relevante del segundo evento organizado por WOMMA, el Word of Mouth Basic Training, fue la presencia de más 500 compañías y agencias de marketing norteamericanas. Esta nueva disciplina de marketing, el Boca-Oreja, está despegando a una velocidad arrolladora.

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Álvaro González Alorda is

co-founder and managing partner of emergap, a consulting firm specialised in transformation. He has collaborated with more than 100 companies in 25 countries.

He is an associate professor at Instituto de Empresa, an educator at FT | IE Corporate Learning Alliance and a visiting professor at INALDE, ESE and IEEM, among other business schools. He studied at the University of Navarra and at IESE Business School, and completed a period of research at Harvard Business School.

He is the author of the books Los próximos 30 años (Alienta, 2010) and The Talking Manager (Alienta 2011).

CONTACT:

alvaro@emergap.com

Páginas

February 16, 2006

CONGRESO DE WORD-OF-MOUTH EN ORLANDO (FLORIDA)